Privacy Policy

Georges Media Tools · Last updated September 30, 2026

This is the privacy policy of Georges Media Tools (georgesmediatools.com), an application developed and operated by Georges Media Group, publisher of The Advocate, NOLA.com, The Acadiana Advocate, and The Shreveport-Bossier Advocate. Georges Media Tools includes Merry Reporting, the reporting engine that produces advertising and content performance reports for our advertising clients. "We", "us", and "our" in this policy mean Georges Media Group.

This policy explains what data Georges Media Tools accesses — including Google user data obtained through Google APIs — and how we use, store, protect, share, retain, and delete it.

1. Data we access

Google user data. With the permission of the Google account holder, Georges Media Tools accesses the following Google user data through Google APIs. All access is read-only.

• Google Analytics data (scope analytics.readonly). When an advertising client grants our analytics Google account viewing access to their Google Analytics property, the app reads the list of Google Analytics accounts and properties that account can view, and aggregate reporting metrics for those properties: sessions, users, key events (conversions), traffic channels and sources, landing pages, and city-level geography.
• YouTube data (scopes youtube.readonly and yt-analytics.readonly). For Georges Media Group's own YouTube channels, the app reads the list of videos and their viewing and engagement metrics, such as views, watch time, likes, and comments counts.

The Google Analytics data we access is aggregated. We do not access, collect, or store information that identifies the individual visitors of a client's website.

Other data. For staff who sign in to Georges Media Tools, we store a work email address, name, a hashed password, and a record of which tools were used. The sign-in uses a session cookie that is strictly necessary to keep a user signed in; we do not use advertising or tracking cookies on this site.

2. How we use data

We use Google user data only to provide and improve the reporting features of Georges Media Tools:

• Google Analytics data from a client's property is used to produce that client's own advertising and content performance reports, showing how the campaigns we run for the client drove visits and conversions on the client's website.
• YouTube data from our own channels is used to report how sponsored video content performed.

We do not use Google user data for targeted, personalized, retargeted, or interest-based advertising; we do not sell it or provide it to data brokers or information resellers; we do not use it to determine credit-worthiness or for lending purposes; and we do not use it to develop, improve, or train artificial intelligence or machine learning models.

Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

3. How we share, transfer, and disclose data

We do not sell Google user data, and we do not transfer or disclose it to third parties for any purpose other than the ones described in this policy. Google user data is disclosed only to:

• The client it belongs to, in the form of that client's performance reports.
• Authorized Georges Media Group staff who prepare that client's reporting.
• Service providers that process data on our behalf and under our instructions solely to operate the app — cloud hosting, data warehousing, and software that assists in drafting report commentary. These providers are not permitted to use the data for their own purposes.
• Authorities, when required by law, such as in response to a valid legal process.

4. How we store and protect data

Security procedures are in place to protect the confidentiality of the data we handle:

• Data is encrypted in transit (HTTPS/TLS) and encrypted at rest in our data warehouse.
• Access to the data warehouse and to Georges Media Tools is limited to authorized Georges Media Group staff, each with an individual account.
• Google OAuth credentials are stored on secured company systems with restricted access, are never shared, and are used only by the automated reporting jobs described in this policy.

5. Data retention and deletion

• We retain the metrics we retrieve for as long as the client relationship is active, so that reports can show performance history, and for a reasonable period afterward consistent with our business and legal record-keeping needs. When data is no longer needed for these purposes, we delete it.
• You may request deletion at any time. A client or Google account holder can ask us to delete data previously retrieved from their account by emailing [email protected]. We will delete it from our systems within 30 days of a verified request.
• Revoking access. A Google account holder can revoke this app's access at any time at myaccount.google.com/permissions. A client can also remove our analytics account from their Google Analytics property at any time. Either action immediately ends any further retrieval of data.

6. Changes to this policy

If we change how Georges Media Tools accesses, uses, stores, or shares Google user data, we will update this policy and its "last updated" date before the change takes effect, and we will notify affected clients and account holders of material changes.

7. Contact

Questions, deletion requests, or other privacy requests: Georges Media Group, [email protected].