Merry Reporting

Advertising & content performance reporting — Georges Media Group

Merry Reporting is the internal reporting system of Georges Media Group (The Advocate, NOLA.com, The Acadiana Advocate, The Shreveport-Bossier Advocate). It gathers campaign delivery and performance data from the advertising and analytics platforms we work with, and compiles it into the performance reports our media team delivers to advertising clients.

How it uses Google data

• Google Analytics. Advertising clients may grant our analytics account read-only access to their Google Analytics property. Merry Reporting uses that access solely to retrieve aggregate traffic and engagement metrics (sessions, users, conversions by channel) for the client's own campaign performance reports.
• YouTube Analytics. Merry Reporting reads viewing metrics for Georges Media's own YouTube channels to report on sponsored content performance.

All Google access is read-only. Nothing is ever written to or changed in a Google account, and data retrieved from a client's account is used only to produce that client's reporting.

See our privacy policy for full details on what we access, how it is stored, and how to revoke access.

Contact

Questions about Merry Reporting or our use of data: [email protected]